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Tropical Wave Global

Our Work

How we approach real problems

We'd rather show you our thinking than pad this page with logos we haven't earned. Every project below is a labelled concept under an illustrative business name, structured as problem, objective, solution, engineering and outcome, so you can judge how we think before you commit to anything.

Showing 5 of 5 concept builds

Concept buildWeb Development

Local Trades Site Rebuild

Coastal Trade Co. (illustrative): a Bray Park trades business on a five-year-old template site

The problem

Slow on mobile, no clear call to action above the fold, and quote requests going to a form nobody checked. The business was hard to find for the work it actually wanted.

The objective

Turn the site into a dependable source of quote requests from the northern suburbs, without a heavy maintenance burden.

The solution

  • Restructured the homepage around one conversion path: service area, proof of work, one clear way to request a quote
  • One page per core service with real detail about scope, process and area
  • Enquiries routed to a monitored inbox with an instant confirmation to the customer

Under the hood

  • Image pipeline with modern formats and responsive sizes
  • Server-rendered pages with a small JavaScript footprint
  • LocalBusiness and Service structured data matching visible content
  • Form delivery tested end to end, with spam protection

The outcome

  • A site that loads quickly on mobile and explains the business in seconds
  • Quote requests that reliably reach a person
  • Structure that search engines can understand and build on

No figures are quoted because this is a concept, not a measured client result. When we publish real results, they'll come with real numbers and the evidence behind them.

Concept buildWebsite Maintenance & Features

Broken Website Rescue

Samford Valley Fitness (illustrative): a hinterland studio whose WordPress site broke after an update and whose developer was gone

The problem

Class bookings stopped working, several plugins were years out of date, nobody had login details for half the tools, and there was no backup anyone trusted.

The objective

Find out what was actually wrong, restore bookings safely, and decide honestly whether the site was worth keeping.

The solution

  • Diagnosed the failure to a plugin conflict rather than assuming a rebuild was needed
  • Restored bookings in a staging copy, then released the fix
  • Put backups, monitoring and an update routine in place, and documented who owns what

Under the hood

  • Staging environment and restore-tested backups
  • Dependency and plugin audit, removing overlap
  • Uptime and error monitoring
  • Access and ownership handover documentation

The outcome

  • Bookings working again without replacing the whole site
  • A clear, written answer on what to fix, what to leave and what to revisit later
  • A site that is no longer a single point of failure

No figures are quoted because this is a concept, not a measured client result. When we publish real results, they'll come with real numbers and the evidence behind them.

Example visibility reportIllustrative
Google rankings+12
AI citations found8 new
Core Web Vitals96 / 100
Concept buildSEO, AEO & GEO

Clinic AI-Search Visibility Build

Northlake Family Clinic (illustrative): a North Lakes allied health clinic largely absent from AI-driven search

The problem

Patients increasingly ask assistants for a local clinic before they open a map. The clinic's details differed across listings and its service pages said little that a person or a system could quote.

The objective

Make the clinic's services, location and practitioners accurately describable, and track how they're represented over time.

The solution

  • Audited how Google, Bing and AI assistants currently describe the clinic
  • Rewrote service pages around real patient questions and specific first-party detail
  • Reconciled business details across the profile, site and directories

Under the hood

  • Structured data matching visible page content
  • Crawl and indexation checks in Search Console
  • A repeatable monthly check of assistant answers, recorded as a trend

The outcome

  • Consistent, accurate clinic information wherever it appears
  • Service pages worth citing because they say something specific
  • Honest reporting that separates what we can measure from what we can't

No figures are quoted because this is a concept, not a measured client result. When we publish real results, they'll come with real numbers and the evidence behind them.

Content CalendarThis month
MetaTikTokLinkedIn
Concept buildSocial Media Management

Boutique Retail Content Engine

Driftwood & Co. (illustrative): a Moreton Bay boutique posting when it remembered to

The problem

Posting was irregular and disconnected from in-store promotions, with no link between what was posted and what sold.

The objective

Build a repeatable content process tied to business goals, and connect social activity to enquiries and visits.

The solution

  • Defined positioning and a small set of recurring content formats
  • Planned a rolling calendar around promotions, seasons and customer questions
  • Set up batch filming and repurposing of each idea across platforms

Under the hood

  • UTM conventions and GA4 events for website visits from social
  • Short-form video workflow from shoot to edit to schedule
  • Monthly review of what content produced actions, not just views

The outcome

  • A production rhythm the owner can sustain
  • Content that feeds the website and search, not just the feed
  • Decisions about what to post based on evidence

No figures are quoted because this is a concept, not a measured client result. When we publish real results, they'll come with real numbers and the evidence behind them.

Campaign PerformanceIllustrative
Leads generated+24
Avg. cost per leadTracked
GA4 + PixelVerified
Concept buildPaid Advertising & Data

Retail Paid Ads & Tracking Structure

Anchor Point Retail (illustrative): a local retailer spending on ads with no idea which ones sold anything

The problem

Ad spend was live before tracking existed: no GA4 events, no pixel, no way to attribute a sale to a campaign.

The objective

Stop guessing. Measure first, then structure campaigns around cost per lead and cost per customer.

The solution

  • Paused spend long enough to set up and verify tracking
  • Rebuilt campaigns around the actions that matter, with a landing page per campaign
  • Created one dashboard the owner can read in minutes

Under the hood

  • GA4 events and ad-platform conversion imports
  • Tag management with documented events
  • Test conversions followed through every report

The outcome

  • Every campaign judged on real leads and customers
  • Budget moved towards what works and away from what doesn't
  • Reporting the owner actually uses

No figures are quoted because this is a concept, not a measured client result. When we publish real results, they'll come with real numbers and the evidence behind them.

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