Stage 05 · Get Attention
Social Media Management
Attention is part of growth: content and community connected to the rest of the system.
“People need to discover the business.”
Posting volume isn't a strategy. Most social media "management" is a content calendar filled to hit a quota, disconnected from what's actually driving leads anywhere else in the business.
We plan content around your business goals and your customers' channels, across Meta, TikTok and LinkedIn, with community management and short-form video layered in where they earn their place. It's one part of a broader digital presence that also includes your website and search visibility. Every calendar is delivered for your approval before anything goes live.
Signs this is what you need
- You post when you remember, to an audience that never changes
- You have footage, expertise or a workshop full of content but no system
- Social is disconnected from your website, your search work and your leads
- You're unsure which platform is worth your time
When you probably don't need it
- Your customers genuinely aren't on social for this decision: search or referrals may earn more per hour
- You can't commit to responding to comments and messages: start smaller
Telling you this is part of the job.
Not a posting schedule
We don't post three times a week because the calendar says Tuesday
Frequency is a consequence of strategy, not a substitute for it. We start with positioning (what you want to be known for and to whom), work out which formats and platforms suit that, and plan content around business events: promotions, seasons, launches, the questions customers keep asking.
Then we build a repeatable production rhythm: batch filming, short-form editing, repurposing one idea across platforms, and analytics that tell us what to do more or less of.
Social works hardest as part of a loop, not a silo.
The system view
Website → Search → Social → Content → Leads → Data
Social works hardest when it's part of a loop. Content created for social becomes search content and answers to customer questions. Website pages give social somewhere useful to send people. Tracking shows which posts produce enquiries, and that data feeds the next round of content.
- Platforms: Instagram, Facebook, TikTok and LinkedIn, chosen per audience
- Short-form video and Reels, planned and produced as a repeatable process
- Community management and response, with a clear boundary on what we handle
- Content repurposing, creative direction and campaign planning
- Analytics reviewed against business goals, not vanity numbers
How It Works
How we deliver Social Media Management
Content strategy
We map what to post, where, and how often based on your goals and your actual audience, not a generic template.
Calendar for approval
A full month's content delivered for your review before publishing, so you stay in control of what represents your business.
Publish & respond
Scheduled publishing across channels, plus community management so your audience gets answers.
What's Included
Every engagement includes
Omnichannel content
Content created and scheduled across Meta, TikTok and LinkedIn, at a rhythm that fits your business and budget.
Community management
Response handling and community management so conversations don't sit unanswered.
Short-form video
Short-form video production, the format actually driving reach right now, where it makes sense for your audience.
Approval-first workflow
A monthly content calendar delivered for your sign-off before anything goes live. No surprises in your feed.
The Deliverable
A monthly content calendar delivered for your approval before anything goes live.
Common Questions
Before you get in touch
Do I need to be on TikTok if my customers are mostly local trades?
Not necessarily. Channel mix is scoped to your audience, not applied as a blanket package. We'll tell you if a channel isn't worth the effort for your business.
Who's actually writing and posting the content?
The person assigned to your account, not a rotating junior pool. Same person, same voice, month to month.
What if I want to change direction mid-month?
The calendar is delivered for approval before publishing specifically so you can redirect before anything goes live, not after.
Related Services
Often paired with Social Media Management
Tell us what isn't working.
You don't need to know exactly what you need. We'll work out what actually needs to be built, fixed, improved or changed, and tell you if the answer is 'nothing'.
Plan how to get noticed