Stage 04 · Get Found
SEO, AEO & GEO
Search visibility is what happens after the website exists.
“My website is live but nobody can find it.”
Search used to mean one thing: rank on Google. It now means three: rank on Google, show up in the Map Pack, and get cited when someone asks ChatGPT, Gemini or an AI Overview a question your business could answer. Most local businesses are lightly optimised for the first and almost completely invisible on the third.
We treat all three as one connected problem, not three separate services. Traditional SEO gives you the technical foundation and local authority in Bray Park, Moreton Bay and Greater Brisbane. AEO structures your content so AI assistants can actually parse and cite it. GEO builds the authority that gets you referenced by name in an AI-generated answer, not just linked, but recommended.
Signs this is what you need
- Customers can't find you on Google for the things you actually do
- Competitors appear in the Map Pack or AI answers and you don't
- You've had SEO work done but can't tell what it achieved
- Your site is fast and clear but nobody is landing on it
When you probably don't need it
- Your site has technical faults: fix those first (maintenance or performance)
- You need leads this month: paid search can work while organic builds
Telling you this is part of the job.
The evolution
SEO → AEO → GEO → AI search: one discipline, four layers
Search didn't replace itself. It added layers. SEO gets your pages understood and ranked. AEO shapes content so it can be lifted into direct answers. GEO is about being a dependable source that generative systems draw on. AI search visibility is the practical outcome: when someone asks an assistant for a recommendation, is your business accurately represented?
Google's own guidance for its AI features is clear that the foundations are the same ones that have always mattered: crawlable pages, helpful original content, sound page experience and structured data that matches what's visible. There is no secret markup. Nobody can promise an AI ranking, and we don't.
Search didn't replace itself. It added layers.
Technical and on-page
What the SEO layer covers
- Technical SEO: crawlability, indexation, site architecture, redirects and canonicals
- On-page SEO: titles, headings, internal linking and content structure
- Keyword research grounded in search intent, not just volume
- Structured data that mirrors visible content
- Search Console monitoring and Core Web Vitals
- Content strategy: what to write, what to merge, what to delete
In Plain English
SEO, AEO and GEO: what the acronyms actually mean
They're three parts of the same job: making sure people (and the systems that answer their questions) can find, understand and trust your business.
- SEO: Search Engine Optimisation
- Helping your pages rank in Google and Bing results and the local Map Pack. It covers technical health, content, links and your Google Business Profile.
- AEO: Answer Engine Optimisation
- Structuring your content, schema markup and business details so that voice assistants, featured answers and AI tools can pull a clear, correct answer from your site.
- GEO: Generative Engine Optimisation
- Building the authority and consistent references that make AI systems like ChatGPT, Gemini, Perplexity and Google's AI Overviews more likely to mention your business when they write an answer.
How It Works
How we deliver SEO, AEO & GEO
Visibility audit
We map where you currently show up (and don't) across Google, the Map Pack and the major AI answer engines.
Structure & build authority
Schema, entity clarity, citations and content structured specifically to be parsed and cited, not just crawled.
Monthly Search Visibility Report
Traditional rankings and AI-citation appearances, tracked side by side, in plain English.
What's Included
Every engagement includes
SEO & local SEO foundation
On-page optimisation, Google Business Profile setup and management, local citations and service-area content, so you're found by people near you searching for what you do.
Technical SEO
Crawlability, indexing, site speed, structured data, canonical URLs and sitemaps, the plumbing that decides whether search engines can use your content at all.
Answer Engine Optimisation
Schema markup, structured Q&A content and entity clarity so AI assistants and voice search can parse and cite your business accurately.
Generative Engine Optimisation
Authority and citation-building work aimed at AI Overviews, ChatGPT, Gemini and Perplexity, not just classic search results.
Side-by-side tracking
Traditional rankings and AI-citation appearances tracked together, so you can see which channel is actually moving.
The Deliverable
A written Search Visibility Report every month, tracking traditional rankings and AI-citation appearances side by side.
Common Questions
Before you get in touch
What's the actual difference between SEO and AEO?
SEO gets a page ranked in a list of links. AEO structures that same information so an AI system can lift it directly into an answer. The mechanics and content requirements differ, which is why bolting "AEO" onto old SEO copy doesn't work.
What is GEO, and can you help my business appear in AI search?
GEO (Generative Engine Optimisation) is about being mentioned and cited when AI tools like ChatGPT, Gemini and Perplexity generate answers. No one can control what an AI says, but we can make your business easier to understand, verify and reference, and we track your appearances over time.
How long before I see movement in AI search results?
It varies more than traditional SEO because citation behaviour differs by model and query type. We report on it monthly so you can see the trend, not just a single snapshot.
Do you guarantee rankings?
No agency honestly can, and we won't pretend otherwise. What we do commit to is a defined 90-day performance target set at kickoff, specific to your business and starting position.
Read before you decide
Guides behind this service
- When Nobody Finds YouWhat Are AEO and GEO? A Plain-English Guide for Local BusinessesWhat SEO, AEO and GEO each mean, how they differ, and why Brisbane and Moreton Bay businesses should care about all three.
- When Nobody Finds YouAEO vs SEO: What Actually Changes When AI Answers the QuestionRanking on Google and getting cited by ChatGPT are not the same problem. Here's what's actually different about optimising for each.
- When You Need More AttentionSEO vs Paid Advertising: When Each One Makes SenseOrganic search and paid search solve different problems on different timescales. How to choose, and why the best answer is often 'both, in the right order'.
Related Services
Often paired with SEO, AEO & GEO
Tell us what isn't working.
You don't need to know exactly what you need. We'll work out what actually needs to be built, fixed, improved or changed, and tell you if the answer is 'nothing'.
Find out why you're not being found