Built With AI? What You Still Need Before Launching

AI tools can now produce a working website, landing page, store or prototype astonishingly quickly. That's good news, and we'd never tell you to abandon it. But generating something is one stage of a longer journey.

What tends to be missing

• Domain and hosting: a preview link isn't a business address
• Deployment: a repeatable way to publish changes without breaking things
• Security: secrets kept out of code, dependencies reviewed, inputs handled safely, access controlled
• Authentication and data: how people log in, where their data is stored, who can see it
• Payments and email: set up, tested and delivering
• Analytics and SEO: tracking, metadata, crawlability, structure
• Performance and accessibility: real-world speed and usability
• Backups, monitoring and maintenance: someone responsible for keeping it running
• Growth: search visibility, conversion, marketing and customer acquisition

Don't throw it away

Most of what AI produces is a legitimate starting point. Often it needs a proper review, targeted fixes and a real launch, not a rewrite. The honest answer depends on the project, and we'll say so.

A sensible order

1. Review what you've built and what it depends on
2. Fix the security and stability gaps
3. Set up domain, hosting, deployment, email and tracking
4. Test the whole journey on real devices
5. Launch, then work on being found and converting

AI can help you build. We help you make what you build actually work. See AI-built websites: make it production-ready.